EMERGING TRENDS AND TECHNOLOGIES
Anyone thinking of proposing a new technology for their company needs to be sure that this technology or this solution will not become obsolete quickly. It is also necessary to understand what is the market's appetite for this technology or this service.
That's because if you embark on a lonely journey, it's likely that the startup you're connecting to will die halfway or can't finish meeting your demand.
Remember that here we are talking about innovating through partnerships with startups. If your idea is to wear the investor shirt – as long as you have experience for it – the conversation changes figure, and an approach in the style of Corporate Venture Capital should be made. There is a part of this book dedicated to the topic.
To better illustrate how to perform an analysis of trends and emerging technologies with startups, we will use as an example a case of Fintech, technology for the Financial Sector.
We will only address the case's general concepts without delving into any specific fintech segment, but even so, it is a very extensive case, so it is located at the end of this block. Before the case, there are some important instructions about how to read it.